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"It's All About the Numbers"

The PR Mistake Franchisors Often Make

By: David Chapman on July 19, 2016 | Tags:

Many franchise business development execs aren't leveraging PR and social media to increase margins and improve close rates.... Continue reading »


Why Does Buzz Help Business?

By: Graham Chapman on June 14, 2016 | Tags:

Marketing consultants are bombarded by daily considerations of What for our clients. What’s the right message? What’s the right channel? What angle do we take so the right people notice what we have to say?... Continue reading »


Digital digs: 9 Web tools that have my interest (for this moment)

By: 919 Marketing on May 27, 2016 | Tags:

Anyone will tell you, I am a digital tool fanatic.  I love the latest and greatest, the fastest and sexiest.  Here's the tools that I am currently "digging" to get my stuff done!  We're not even remotely affiliated with any of these companies... I just am loving their products.... Continue reading »


Is Your Story Newsworthy?

By: David Chapman on April 28, 2016 | Tags:

There’s no denying that the media industry has changed in the last decade. The entire industry has been turned on its head, in many ways for the better.  Today, newsrooms are smaller while the sea of news and content is overflowing.... Continue reading »


16 Ways to Handle Negative Reviews and Comments

By: 919 Marketing on March 3, 2016 | Tags:

Every business is at risk of getting negative online reviews or negative comments to a blog post.  Naturally, dealing with those not-so-nice reviews and comments sends anyone into defense mode.... Continue reading »


Why Your PR Isn't Working

By: Graham Chapman on February 5, 2016 | Tags:

“Target your pitches and press releases to the right reporters at the right media outlets.”  Any PR professional has surely heard this advice at some point in their career, and at some point, despite our better judgment, we’ve all ignored it.... Continue reading »


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