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"It's All About the Numbers"

Looking Back At #IFA2018

By: David Chapman on February 19, 2018 | Tags:

We not only survived #IFA2018, we thrived!  Our staff participated in 6 roundtables, and I was a panelist on the session “The Marketing KPI’s That Matter.” Best of all, we had a great time spending time with our clients at our booth and over dinner every night of the conference.... Continue reading »


Tuck In Your Shirt!

One of my favorite blogs, other than this lovely blog that you're reading right now, just recently published a post about the best ways to tuck in your shirt. It was a blog post that included a 7-minute video on the four best ways to tuck. My initial thought was very likely similar to what you're thinking right now, "This is a joke, right?"... Continue reading »


Social Media Marketing: Is It Really That Important?

All day long, I'm checking Facebook, Instagram, Twitter and LinkedIn. It's part of the job here at 919 Marketing. I wish I could say I had time to check in with my wife and kids while surfing social media, but there's usually no time. So, every evening on my drive home from the office I call my wife to check in. ... Continue reading »


Why Your Franchisor Hates You

By: David Chapman on October 4, 2017 | Tags:

I recently wrote an article for Forbes, giving insight into some of the frustrations that many franchisees have with their franchisors. Well, there's a flip side to that coin.... Continue reading »


Do Your Franchisees Hate You?

By: David Chapman on September 1, 2017 | Tags:

As a franchise marketing agency, working with more than 20,000 franchisees in the U.S. and worldwide, we often find ourselves in the position of being phone psychologists.... Continue reading »


How Public Relations Drives Franchise Sales

By: David Chapman on August 18, 2017 | Tags:

While there is no roadmap to creating a top-notch business, franchise marketing and franchise sales can drive visibility and profitability, putting your business on the road to success. A good PR firm can help secure the media coverage your business needs to spark growth and boost franchise sales.... Continue reading »


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