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"It's All About the Numbers"

Social Media Marketing: Is It Really That Important?

All day long, I'm checking Facebook, Instagram, Twitter and LinkedIn. It's part of the job here at 919 Marketing. I wish I could say I had time to check in with my wife and kids while surfing social media, but there's usually no time. So, every evening on my drive home from the office I call my wife to check in. ... Continue reading »


Why Your Franchisor Hates You

By: David Chapman on October 4, 2017 | Tags:

I recently wrote an article for Forbes, giving insight into some of the frustrations that many franchisees have with their franchisors. Well, there's a flip side to that coin.... Continue reading »


Do Your Franchisees Hate You?

By: David Chapman on September 1, 2017 | Tags:

As a franchise marketing agency, working with more than 20,000 franchisees in the U.S. and worldwide, we often find ourselves in the position of being phone psychologists.... Continue reading »


How Public Relations Drives Franchise Sales

By: David Chapman on August 18, 2017 | Tags:

While there is no roadmap to creating a top-notch business, franchise marketing and franchise sales can drive visibility and profitability, putting your business on the road to success. A good PR firm can help secure the media coverage your business needs to spark growth and boost franchise sales.... Continue reading »


Hook the Media: How to Tell Franchisee Stories

By: Graham Chapman on July 14, 2017 | Tags:

Your business is booming; revenues are up, employees are happy, but there’s still something missing. Or maybe things are a little slow right now and you’re struggling to get people engaged with your brand’s concept.... Continue reading »


Dear PR Graduate: It’s Not Your Fault

By: Sue Yannello on June 6, 2017

America’s institutions of higher learning are letting their public-relations graduates down. And as a result, you recent graduates have little choice but to let America’s marketing and PR agencies down. Big time.... Continue reading »


The Lost Art of the Business Relationship

By: David Chapman on May 22, 2017 | Tags:

Looking back, the good old days of marketing weren’t always so good. I got my start in advertising at one of the biggest firms in the country in 1986, hardly the Stone Age, but I tend to think of it as the last gasp of the Mad Men era. Sexism in the workplace was more common than it is today, for instance, and ad execs and clients were still ... Continue reading »


Check Out Beef Jerky Outlet Offering Franchise Advice During An Episode of 'The Profit' On CNBC

By: 919 Marketing on April 11, 2017 | Tags:

Beef Jerky Outlet, the nation's fastest growing beef jerky retailer, talked with Marcus Lemonis during the recent IFE show while he was filming The Profit. They shared that communication is critical to the success of a franchise brand. The Profit is a hit CNBC show that highlights Lemonis as he works with struggling, cash-strapped businesses to ... Continue reading »


7 Content Marketing Tips to Supercharge Franchise Development

By: Graham Chapman on March 6, 2017 | Tags:

Last Saturday, I attended a CFE lunch meeting on behalf of our company, 919 Marketing – the nation’s most strategic franchise marketing agency. Immediately following lunch, Family Fare’s CEO Lee Barnes caught my attention with this quote – “An ounce of prevention is worth a pound of cure.”... Continue reading »


Looking Back at #IFA2017

By: 919 Marketing on February 15, 2017

The 919 Marketing team had a fantastic time at IFA 2017 this year. As always, we enjoyed meeting with some of our current clients and getting to know new people in the franchising industry.... Continue reading »


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