I recently wrote an article for Forbes, giving insight into some of the frustrations that many franchisees have with their franchisors. Well, there's a flip side to that coin.
Your franchisor knows that without you – and the other franchisees – the business would at best consist of a few company owned locations, that you’re the backbone of the business and whatever else you’d like to hear that would massage your ego. But the truth is, while you may hate your franchisor, your franchisor hates you, too.
Fortunately, you can turn things around. Read my follow up article to learn more about the reasons your franchisor hates you and how to overcome these challenges.