Three things on every restaurant chain's To-Do list: create big media buzz, build greater brand awareness and have increased customer engagement and sales. With 919 Marketing leading the way with the Create a New Kolache campaign, the Houston-based bakery chain The Kolache Factory was able to do all three.... Continue reading
All day long, I'm checking Facebook, Instagram, Twitter and LinkedIn. It's part of the job here at 919 Marketing. I wish I could say I had time to check in with my wife and kids while surfing social media, but there's usually no time. So, every evening on my drive home from the office I call my wife to check in. ... Continue reading
By now, likely no one under the age of 80 has escaped a certain four letter acronym– SOPA. Introduced into Congress in October of 2011, the Stop Online Piracy Act was met with instant backlash from the tech-savvy down to the common man.... Continue reading
Today’s press release needs to keep up with the times. It should be “sociable” and connected, just like the people reading it.... Continue reading
Marketing consultants are bombarded by daily considerations of What for our clients. What’s the right message? What’s the right channel? What angle do we take so the right people notice what we have to say?... Continue reading
Anyone will tell you, I am a digital tool fanatic. I love the latest and greatest, the fastest and sexiest. Here's the tools that I am currently "digging" to get my stuff done! We're not even remotely affiliated with any of these companies... I just am loving their products.... Continue reading
Every business is at risk of getting negative online reviews or negative comments to a blog post. Naturally, dealing with those not-so-nice reviews and comments sends anyone into defense mode.... Continue reading
I work with clients all the time who struggle to appreciate the value of a blog, especially when they think about the time that goes into keeping it up to date and then getting people to read it.... Continue reading
