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"It's All About the Numbers"

Why Your PR Isn't Working

By: Graham Chapman on February 5, 2016 | Tags:

“Target your pitches and press releases to the right reporters at the right media outlets.”  Any PR professional has surely heard this advice at some point in their career, and at some point, despite our better judgment, we’ve all ignored it.... Continue reading »

3 Lessons We Learned in Client Management: Wizard of Oz Rejected Our Clients and Their Little Blog Too

By: Sue Yannello on October 14, 2015 | Tags:

We all jumped over the rainbow with joy when we thought we landed our clients on a huge national TV show, a TV daytime talk show starring one of Oprah’s favorite sons who grew up to be a doctor.  A famous doctor named Oz.... Continue reading »

I Pitch Like a Girl!

By: Sue Yannello on September 14, 2015 | Tags:

I’m often asked how I land media coverage for clients. What’s the secret sauce? The recipe to counter reporter resistance? I figured it out one day in the backyard playing baseball with my two sons.... Continue reading »

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