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"It's All About the Numbers"

9 Ways to Supercharge Your Press Release

By: Rachel Minihan on September 20, 2016 | Tags:

Today’s press release needs to keep up with the times. It should be “sociable” and connected, just like the people reading it.... Continue reading »


Iconic Brands With the Upper Hand: What You Can Learn From Them?

By: Graham Chapman on August 29, 2016 | Tags:

Sports, beer, camping, sports, action movies, beer, rock and roll, sports, rap music, beer, sports … you get the picture. I’m an All-American kind of guy.... Continue reading »


The PR Mistake Franchisors Often Make

By: David Chapman on July 19, 2016 | Tags:

Many franchise business development execs aren't leveraging PR and social media to increase margins and improve close rates.... Continue reading »


Why Does Buzz Help Business?

By: Graham Chapman on June 14, 2016 | Tags:

Marketing consultants are bombarded by daily considerations of What for our clients. What’s the right message? What’s the right channel? What angle do we take so the right people notice what we have to say?... Continue reading »


Is Your Story Newsworthy?

By: David Chapman on April 28, 2016 | Tags:

There’s no denying that the media industry has changed in the last decade. The entire industry has been turned on its head, in many ways for the better.  Today, newsrooms are smaller while the sea of news and content is overflowing.... Continue reading »


16 Ways to Handle Negative Reviews and Comments

By: Rachel Minihan on March 3, 2016 | Tags:

Every business is at risk of getting negative online reviews or negative comments to a blog post.  Naturally, dealing with those not-so-nice reviews and comments sends anyone into defense mode.... Continue reading »


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