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"It's All About the Numbers"

Why Does Buzz Help Business?

By: Graham Chapman on June 14, 2016 | Tags:

Marketing consultants are bombarded by daily considerations of What for our clients. What’s the right message? What’s the right channel? What angle do we take so the right people notice what we have to say?... Continue reading »


Is Your Story Newsworthy?

By: David Chapman on April 28, 2016 | Tags:

There’s no denying that the media industry has changed in the last decade. The entire industry has been turned on its head, in many ways for the better.  Today, newsrooms are smaller while the sea of news and content is overflowing.... Continue reading »


16 Ways to Handle Negative Reviews and Comments

By: 919 Marketing on March 3, 2016 | Tags:

Every business is at risk of getting negative online reviews or negative comments to a blog post.  Naturally, dealing with those not-so-nice reviews and comments sends anyone into defense mode.... Continue reading »


Why Your PR Isn't Working

By: Graham Chapman on February 5, 2016 | Tags:

“Target your pitches and press releases to the right reporters at the right media outlets.”  Any PR professional has surely heard this advice at some point in their career, and at some point, despite our better judgment, we’ve all ignored it.... Continue reading »


3 Lessons We Learned in Client Management: Wizard of Oz Rejected Our Clients and Their Little Blog Too

By: Sue Yannello on October 14, 2015 | Tags:

We all jumped over the rainbow with joy when we thought we landed our clients on a huge national TV show, a TV daytime talk show starring one of Oprah’s favorite sons who grew up to be a doctor.  A famous doctor named Oz.... Continue reading »


I Pitch Like a Girl!

By: Sue Yannello on September 14, 2015 | Tags:

I’m often asked how I land media coverage for clients. What’s the secret sauce? The recipe to counter reporter resistance? I figured it out one day in the backyard playing baseball with my two sons.... Continue reading »


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