<img height="1" width="1" src="https://www.facebook.com/tr?id=194173214467715&amp;ev=PageView &amp;noscript=1">

"It's All About the Numbers"

The Lost Art of the Business Relationship

By: David Chapman on May 22, 2017 | Tags:

Looking back, the good old days of marketing weren’t always so good. I got my start in advertising at one of the biggest firms in the country in 1986, hardly the Stone Age, but I tend to think of it as the last gasp of the Mad Men era. Sexism in the workplace was more common than it is today, for instance, and ad execs and clients were still ... Continue reading »


Check Out Beef Jerky Outlet Offering Franchise Advice During An Episode of 'The Profit' On CNBC

Beef Jerky Outlet, the nation's fastest growing beef jerky retailer, talked with Marcus Lemonis during the recent IFE show while he was filming The Profit. They shared that communication is critical to the success of a franchise brand. The Profit is a hit CNBC show that highlights Lemonis as he works with struggling, cash-strapped businesses to ... Continue reading »


7 Content Marketing Tips to Supercharge Franchise Development

By: Graham Chapman on March 6, 2017 | Tags:

Last Saturday, I attended a CFE lunch meeting on behalf of our company, 919 Marketing – the nation’s most strategic franchise marketing agency. Immediately following lunch, Family Fare’s CEO Lee Barnes caught my attention with this quote – “An ounce of prevention is worth a pound of cure.”... Continue reading »


Sneak Peak: 2017 IFA Convention

By: Graham Chapman on January 3, 2017 | Tags:

Are you ready for #IFA2017? Our franchise marketing team is excited to join the franchising community for a weekend of idea sharing and best practices.... Continue reading »


Iconic Brands With the Upper Hand: What You Can Learn From Them?

By: Graham Chapman on August 29, 2016 | Tags:

Sports, beer, camping, sports, action movies, beer, rock and roll, sports, rap music, beer, sports … you get the picture. I’m an All-American kind of guy.... Continue reading »


The PR Mistake Franchisors Often Make

By: David Chapman on July 19, 2016 | Tags:

Many franchise business development execs aren't leveraging PR and social media to increase margins and improve close rates.... Continue reading »


1 2 3