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"It's All About the Numbers"

Tuck In Your Shirt!

One of my favorite blogs, other than this lovely blog that you're reading right now, just recently published a post about the best ways to tuck in your shirt. It was a blog post that included a 7-minute video on the four best ways to tuck. My initial thought was very likely similar to what you're thinking right now, "This is a joke, right?"... Continue reading »


Why Your Franchisor Hates You

By: David Chapman on October 4, 2017 | Tags:

I recently wrote an article for Forbes, giving insight into some of the frustrations that many franchisees have with their franchisors. Well, there's a flip side to that coin.... Continue reading »


Do Your Franchisees Hate You?

By: David Chapman on September 1, 2017 | Tags:

As a franchise marketing agency, working with more than 20,000 franchisees in the U.S. and worldwide, we often find ourselves in the position of being phone psychologists.... Continue reading »


How Public Relations Drives Franchise Sales

By: David Chapman on August 18, 2017 | Tags:

While there is no roadmap to creating a top-notch business, franchise marketing and franchise sales can drive visibility and profitability, putting your business on the road to success. A good PR firm can help secure the media coverage your business needs to spark growth and boost franchise sales.... Continue reading »


Hook the Media: How to Tell Franchisee Stories

By: Graham Chapman on July 14, 2017 | Tags:

Your business is booming; revenues are up, employees are happy, but there’s still something missing. Or maybe things are a little slow right now and you’re struggling to get people engaged with your brand’s concept.... Continue reading »


The Lost Art of the Business Relationship

By: David Chapman on May 22, 2017 | Tags:

Looking back, the good old days of marketing weren’t always so good. I got my start in advertising at one of the biggest firms in the country in 1986, hardly the Stone Age, but I tend to think of it as the last gasp of the Mad Men era. Sexism in the workplace was more common than it is today, for instance, and ad execs and clients were still ... Continue reading »


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