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"It's All About the Numbers"

Top Ten Franchise Sales Videos That Close Deals

By: David Chapman on August 21, 2018 | Tags:

Top Ten Franchise Sales Videos And How To Use Them To Close More Deals This pre-recorded webinar gives you the inside scoop on the top ten types of videos used by franchise brands, and explains when and where to use each one in the sales funnel.... Continue reading »


Stop Renting and Start Creating Your Own Franchise Sales Lead Pipeline

By: David Chapman on August 14, 2018 | Tags:

Over the past decade as the Founder and CEO of 919 Marketing Company I've had the opportunity to work with an eclectic roster of franchise brands - from high-tech to health care, hair care to elderly care.... Continue reading »


You're A Rock Star And We Know It

The More Things Change, The More They Stay The Same I spent over a decade working with entertainers and musicians. From recording studios to concert venues, with a few cruise ships in between, I've seen my fair share of rock stars, both literally and figuratively. Of all my experiences, I'd say the vast majority haven't been with actual rock stars, ... Continue reading »


Tuck In Your Shirt!

One of my favorite blogs, other than this lovely blog that you're reading right now, just recently published a post about the best ways to tuck in your shirt. It was a blog post that included a 7-minute video on the four best ways to tuck. My initial thought was very likely similar to what you're thinking right now, "This is a joke, right?"... Continue reading »


Why Your Franchisor Hates You

By: David Chapman on October 4, 2017 | Tags:

I recently wrote an article for Forbes, giving insight into some of the frustrations that many franchisees have with their franchisors. Well, there's a flip side to that coin.... Continue reading »


Do Your Franchisees Hate You?

By: David Chapman on September 1, 2017 | Tags:

As a franchise marketing agency, working with more than 20,000 franchisees in the U.S. and worldwide, we often find ourselves in the position of being phone psychologists.... Continue reading »


How Public Relations Drives Franchise Sales

By: David Chapman on August 18, 2017 | Tags:

While there is no roadmap to creating a top-notch business, franchise marketing and franchise sales can drive visibility and profitability, putting your business on the road to success. A good PR firm can help secure the media coverage your business needs to spark growth and boost franchise sales.... Continue reading »


Hook the Media: How to Tell Franchisee Stories

By: Graham Chapman on July 14, 2017 | Tags:

Your business is booming; revenues are up, employees are happy, but there’s still something missing. Or maybe things are a little slow right now and you’re struggling to get people engaged with your brand’s concept.... Continue reading »


The Lost Art of the Business Relationship

By: David Chapman on May 22, 2017 | Tags:

Looking back, the good old days of marketing weren’t always so good. I got my start in advertising at one of the biggest firms in the country in 1986, hardly the Stone Age, but I tend to think of it as the last gasp of the Mad Men era. Sexism in the workplace was more common than it is today, for instance, and ad execs and clients were still ... Continue reading »


Check Out Beef Jerky Outlet Offering Franchise Advice During An Episode of 'The Profit' On CNBC

Beef Jerky Outlet, the nation's fastest growing beef jerky retailer, talked with Marcus Lemonis during the recent IFE show while he was filming The Profit. They shared that communication is critical to the success of a franchise brand. The Profit is a hit CNBC show that highlights Lemonis as he works with struggling, cash-strapped businesses to ... Continue reading »


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