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"It's All About the Numbers"

The PR Mistake Franchisors Often Make

By: David Chapman on July 19, 2016 | Tags:

Many franchise business development execs aren't leveraging PR and social media to increase margins and improve close rates.... Continue reading »


Is Your Story Newsworthy?

By: David Chapman on April 28, 2016 | Tags:

There’s no denying that the media industry has changed in the last decade. The entire industry has been turned on its head, in many ways for the better.  Today, newsrooms are smaller while the sea of news and content is overflowing.... Continue reading »


Why Your PR Isn't Working

By: Graham Chapman on February 5, 2016 | Tags:

“Target your pitches and press releases to the right reporters at the right media outlets.”  Any PR professional has surely heard this advice at some point in their career, and at some point, despite our better judgment, we’ve all ignored it.... Continue reading »


Blogging into the abyss? We think not.

By: Rachel Minihan on December 4, 2015 | Tags:

I work with clients all the time who struggle to appreciate the value of a blog, especially when they think about the time that goes into keeping it up to date and then getting people to read it.... Continue reading »


3 Lessons We Learned in Client Management: Wizard of Oz Rejected Our Clients and Their Little Blog Too

By: Sue Yannello on October 14, 2015 | Tags:

We all jumped over the rainbow with joy when we thought we landed our clients on a huge national TV show, a TV daytime talk show starring one of Oprah’s favorite sons who grew up to be a doctor.  A famous doctor named Oz.... Continue reading »


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