Three things on every restaurant chain's To-Do list: create big media buzz, build greater brand awareness and have increased customer engagement and sales. With 919 Marketing leading the way with the Create a New Kolache PR campaign, the Houston-based bakery chain The Kolache Factory was able to do all three.... Continue reading
Tuck In Your Shirt!
One of my favorite blogs, other than this lovely blog that you're reading right now, just recently published a post about the best ways to tuck in your shirt. It was a blog post that included a 7-minute video on the four best ways to tuck. My initial thought was very likely similar to what you're thinking right now, "This is a joke, right?"... Continue reading »
Social Media Marketing: Is It Really That Important?
All day long, I'm checking Facebook, Instagram, Twitter and LinkedIn. It's part of the job here at 919 Marketing. I wish I could say I had time to check in with my wife and kids while surfing social media, but there's usually no time. So, every evening on my drive home from the office I call my wife to check in. ... Continue reading »
9 Ways to Supercharge Your Press Release
Today’s press release needs to keep up with the times. It should be “sociable” and connected, just like the people reading it.... Continue reading »
Iconic Brands With the Upper Hand: What You Can Learn From Them?
Sports, beer, camping, sports, action movies, beer, rock and roll, sports, rap music, beer, sports … you get the picture. I’m an All-American kind of guy.... Continue reading »
Is Your Story Newsworthy?
There’s no denying that the media industry has changed in the last decade. The entire industry has been turned on its head, in many ways for the better. Today, newsrooms are smaller while the sea of news and content is overflowing.... Continue reading »
16 Ways to Handle Negative Reviews and Comments
Every business is at risk of getting negative online reviews or negative comments to a blog post. Naturally, dealing with those not-so-nice reviews and comments sends anyone into defense mode.... Continue reading »
Blogging into the abyss? We think not.
I work with clients all the time who struggle to appreciate the value of a blog, especially when they think about the time that goes into keeping it up to date and then getting people to read it.... Continue reading »
3 Lessons We Learned in Client Management: Wizard of Oz Rejected Our Clients and Their Little Blog Too
We all jumped over the rainbow with joy when we thought we landed our clients on a huge national TV show, a TV daytime talk show starring one of Oprah’s favorite sons who grew up to be a doctor. A famous doctor named Oz.... Continue reading »