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"It's All About the Numbers"

Is Direct Mail Dead?

By: Graham Chapman on December 16, 2016

There are a number of new marketing minds today who claim that traditional marketing methods, like direct mail, are dead.  Conversely, I’ve seen just as many distinguished “dinosaurs” who disregard the value of... Continue reading »


Internet vs. The Alphabet

By: Rachel Minihan on November 14, 2016 | Tags:

By now, likely no one under the age of 80 has escaped a certain four letter acronym– SOPA. Introduced into Congress in October of 2011, the Stop Online Piracy Act was met with instant backlash from the tech-savvy down to the common man.... Continue reading »


The 7 Things Other PR Firms Don’t Want You To Know

By: David Chapman on October 14, 2016 | Tags:

There are a number of myths and false perceptions surrounding the practice of public relations today and many PR agencies would like to keep it that way.  By exposing and discussing several of the greatest kept “secrets of PR”, I hope you will have a clearer understanding of the way PR should be approached and executed to maximize coverage of your ... Continue reading »


9 Ways to Supercharge Your Press Release

By: Rachel Minihan on September 20, 2016 | Tags:

Today’s press release needs to keep up with the times. It should be “sociable” and connected, just like the people reading it.... Continue reading »


Iconic Brands With the Upper Hand: What You Can Learn From Them?

By: Graham Chapman on August 29, 2016 | Tags:

Sports, beer, camping, sports, action movies, beer, rock and roll, sports, rap music, beer, sports … you get the picture. I’m an All-American kind of guy.... Continue reading »


The PR Mistake Franchisors Often Make

By: David Chapman on July 19, 2016 | Tags:

Many franchise business development execs aren't leveraging PR and social media to increase margins and improve close rates.... Continue reading »


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