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"It's All About the Numbers"

How Public Relations Drives Franchise Sales

By: David Chapman on August 18, 2017 | Tags:

While there is no roadmap to creating a top-notch business, franchise marketing and franchise sales can drive visibility and profitability, putting your business on the road to success. A good PR firm can help secure the media coverage your business needs to spark growth and boost franchise sales.... Continue reading »


Hook the Media: How to Tell Franchisee Stories

By: Graham Chapman on July 14, 2017 | Tags:

Your business is booming; revenues are up, employees are happy, but there’s still something missing. Or maybe things are a little slow right now and you’re struggling to get people engaged with your brand’s concept.... Continue reading »


Dear PR Graduate: It’s Not Your Fault

By: Sue Yannello on June 6, 2017

America’s institutions of higher learning are letting their public-relations graduates down. And as a result, you recent graduates have little choice but to let America’s marketing and PR agencies down. Big time.... Continue reading »


The Lost Art of the Business Relationship

By: David Chapman on May 22, 2017 | Tags:

Looking back, the good old days of marketing weren’t always so good. I got my start in advertising at one of the biggest firms in the country in 1986, hardly the Stone Age, but I tend to think of it as the last gasp of the Mad Men era. Sexism in the workplace was more common than it is today, for instance, and ad execs and clients were still ... Continue reading »


Check Out Beef Jerky Outlet Offering Franchise Advice During An Episode of 'The Profit' On CNBC

Beef Jerky Outlet, the nation's fastest growing beef jerky retailer, talked with Marcus Lemonis during the recent IFE show while he was filming The Profit. They shared that communication is critical to the success of a franchise brand. The Profit is a hit CNBC show that highlights Lemonis as he works with struggling, cash-strapped businesses to ... Continue reading »


7 Content Marketing Tips to Supercharge Franchise Development

By: Graham Chapman on March 6, 2017 | Tags:

Last Saturday, I attended a CFE lunch meeting on behalf of our company, 919 Marketing – the nation’s most strategic franchise marketing agency. Immediately following lunch, Family Fare’s CEO Lee Barnes caught my attention with this quote – “An ounce of prevention is worth a pound of cure.”... Continue reading »


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