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"It's All About the Numbers"

You're A Rock Star And We Know It

The More Things Change, The More They Stay The Same I spent over a decade working with entertainers and musicians. From recording studios to concert venues, with a few cruise ships in between, I've seen my fair share of rock stars, both literally and figuratively. Of all my experiences, I'd say the vast majority haven't been with actual rock stars, ... Continue reading »

Looking Back At #IFA2018

By: David Chapman on February 19, 2018 | Tags:

We not only survived #IFA2018, we thrived!  Our staff participated in 6 roundtables, and I was a panelist on the session “The Marketing KPI’s That Matter.” Best of all, we had a great time spending time with our clients at our booth and over dinner every night of the conference.... Continue reading »

Tuck In Your Shirt!

One of my favorite blogs, other than this lovely blog that you're reading right now, just recently published a post about the best ways to tuck in your shirt. It was a blog post that included a 7-minute video on the four best ways to tuck. My initial thought was very likely similar to what you're thinking right now, "This is a joke, right?"... Continue reading »

Social Media Marketing: Is It Really That Important?

All day long, I'm checking Facebook, Instagram, Twitter and LinkedIn. It's part of the job here at 919 Marketing. I wish I could say I had time to check in with my wife and kids while surfing social media, but there's usually no time. So, every evening on my drive home from the office I call my wife to check in. ... Continue reading »

Why Your Franchisor Hates You

By: David Chapman on October 4, 2017 | Tags:

I recently wrote an article for Forbes, giving insight into some of the frustrations that many franchisees have with their franchisors. Well, there's a flip side to that coin.... Continue reading »

Do Your Franchisees Hate You?

By: David Chapman on September 1, 2017 | Tags:

As a franchise marketing agency, working with more than 20,000 franchisees in the U.S. and worldwide, we often find ourselves in the position of being phone psychologists.... Continue reading »

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