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"It's All About the Numbers"

Graham Chapman

Franchise PR & Content Marketing Pro who Helps Brands Increase Online Visibility and Qualified Franchise Sales Lead Flow
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Recent Posts

Hook the Media: How to Tell Franchisee Stories

By: Graham Chapman on July 14, 2017 | Tags:

Your business is booming; revenues are up, employees are happy, but there’s still something missing. Or maybe things are a little slow right now and you’re struggling to get people engaged with your brand’s concept.... Continue reading »

7 Content Marketing Tips to Supercharge Franchise Development

By: Graham Chapman on March 6, 2017 | Tags:

Last Saturday, I attended a CFE lunch meeting on behalf of our company, 919 Marketing – the nation’s most strategic franchise marketing agency. Immediately following lunch, Family Fare’s CEO Lee Barnes caught my attention with this quote – “An ounce of prevention is worth a pound of cure.”... Continue reading »

Sneak Peak: 2017 IFA Convention

By: Graham Chapman on January 3, 2017 | Tags:

Are you ready for #IFA2017? Our franchise marketing team is excited to join the franchising community for a weekend of idea sharing and best practices.... Continue reading »

Is Direct Mail Dead?

By: Graham Chapman on December 16, 2016

There are a number of new marketing minds today who claim that traditional marketing methods, like direct mail, are dead.  Conversely, I’ve seen just as many distinguished “dinosaurs” who disregard the value of... Continue reading »

Iconic Brands With the Upper Hand: What You Can Learn From Them?

By: Graham Chapman on August 29, 2016 | Tags:

Sports, beer, camping, sports, action movies, beer, rock and roll, sports, rap music, beer, sports … you get the picture. I’m an All-American kind of guy.... Continue reading »

Why Does Buzz Help Business?

By: Graham Chapman on June 14, 2016 | Tags:

Marketing consultants are bombarded by daily considerations of What for our clients. What’s the right message? What’s the right channel? What angle do we take so the right people notice what we have to say?... Continue reading »

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