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"It's All About the Numbers"

David Chapman

I was destined to be a marketing guy – particularly after my dream of becoming a major league baseball player fizzled away in college.
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Recent Posts

Top Ten Franchise Sales Videos That Close Deals

By: David Chapman on August 21, 2018 | Tags:

Top Ten Franchise Sales Videos And How To Use Them To Close More Deals This pre-recorded webinar gives you the inside scoop on the top ten types of videos used by franchise brands, and explains when and where to use each one in the sales funnel.... Continue reading »


Stop Renting and Start Creating Your Own Franchise Sales Lead Pipeline

By: David Chapman on August 14, 2018 | Tags:

Over the past decade as the Founder and CEO of 919 Marketing Company I've had the opportunity to work with an eclectic roster of franchise brands - from high-tech to health care, hair care to elderly care.... Continue reading »


Looking Back At #IFA2018

By: David Chapman on February 19, 2018 | Tags:

We not only survived #IFA2018, we thrived!  Our staff participated in 6 roundtables, and I was a panelist on the session “The Marketing KPI’s That Matter.” Best of all, we had a great time spending time with our clients at our booth and over dinner every night of the conference.... Continue reading »


Why Your Franchisor Hates You

By: David Chapman on October 4, 2017 | Tags:

I recently wrote an article for Forbes, giving insight into some of the frustrations that many franchisees have with their franchisors. Well, there's a flip side to that coin.... Continue reading »


Do Your Franchisees Hate You?

By: David Chapman on September 1, 2017 | Tags:

As a franchise marketing agency, working with more than 20,000 franchisees in the U.S. and worldwide, we often find ourselves in the position of being phone psychologists.... Continue reading »


How Public Relations Drives Franchise Sales

By: David Chapman on August 18, 2017 | Tags:

While there is no roadmap to creating a top-notch business, franchise marketing and franchise sales can drive visibility and profitability, putting your business on the road to success. A good PR firm can help secure the media coverage your business needs to spark growth and boost franchise sales.... Continue reading »


The Lost Art of the Business Relationship

By: David Chapman on May 22, 2017 | Tags:

Looking back, the good old days of marketing weren’t always so good. I got my start in advertising at one of the biggest firms in the country in 1986, hardly the Stone Age, but I tend to think of it as the last gasp of the Mad Men era. Sexism in the workplace was more common than it is today, for instance, and ad execs and clients were still ... Continue reading »


The 7 Things Other PR Firms Don’t Want You To Know

By: David Chapman on October 14, 2016 | Tags:

There are a number of myths and false perceptions surrounding the practice of public relations today and many PR agencies would like to keep it that way.  By exposing and discussing several of the greatest kept “secrets of PR”, I hope you will have a clearer understanding of the way PR should be approached and executed to maximize coverage of your ... Continue reading »


The PR Mistake Franchisors Often Make

By: David Chapman on July 19, 2016 | Tags:

Many franchise business development execs aren't leveraging PR and social media to increase margins and improve close rates.... Continue reading »


Is Your Story Newsworthy?

By: David Chapman on April 28, 2016 | Tags:

There’s no denying that the media industry has changed in the last decade. The entire industry has been turned on its head, in many ways for the better.  Today, newsrooms are smaller while the sea of news and content is overflowing.... Continue reading »


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